TRU PERFUMES doesn't copy trends—we make them. Being Australia's first luxury perfume house that offers branded and unisex scents, we know that smell is intimate,...

A scent doesn't just need to smell wonderful—it has to make an impression. There are not many accords that get the freshness and the strength...

Each scent should have a story—and rose water is among the most enduring storytellers in perfumery. Admired for centuries, rose water notes remain the epitome...

Here at TRU PERFUMES, we think of perfume as something you wear—not put on—it's a signature, a lasting one that remains long after you've left...

Spring has a magic of its own that energizes. It's season of renewal, light, and beginning anew. An essence should be able to bring the...

At TRU PERFUMES, we think that a fragrance is not just a fragrance—it's a statement. When the perfumery industry gets hung up on the romance...

In the world of scents, there are perfumes that you put on—and then there are those that join your story. As the mass brands dominate...

A fragrance emphasizing sugar notes possesses a sweet allure—one that naturally evokes warmth, frolic, and indulgence. In TRU PERFUMES, we believe that scents are more...

Perfumes are not an afterthought but a man's subtle signature, a declaration of who he is, and a lasting impression long after he is gone....